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Transcript

00:00:00:00 – 00:00:36:05

Paul

Well, Alex, welcome to Bad Marketing Sucks. It’s great to have you here. How’ve you been?

Alex

Really good, guys. Really good. How are you doing?

Paul

Pretty well. Well, doing well. So what? What have you been up to lately? And what do you do in this world of marketing?

Alex

Well, what we help the companies do, and primarily B2B companies do, is build trust through video content and help them attract their dream clients.

00:00:36:05 – 00:00:54:02

Alex

So we’re trying to help companies become the number one brand and their space. So we develop the strategies, how we’re going to create the content, what channels, what type of content, build out the entire workflows for them. And then we sometimes in many cases help them execute with some of the editing and the actual work itself. Very cool.

00:00:54:04 – 00:01:09:20

Paul

So how long you even been at this gig?

Alex

I’ve been at it now for three and a half years, so it’s I was just thinking about that earlier today. It’s like, man, it’s flown by. But at the same time it feels like I’ve been doing this forever. So, you know, the marketing world is the shit. Change is fast, man.

00:01:09:20 – 00:01:37:06

Alex

So it’s like one year, like it feels like ten years now with it now, no doubt.

Paul

So what do you find in your experience and what you’ve encountered so far of the biggest pitfalls? I mean, if you think of me and bad marketing sucks, what does that mean to you?

Alex

Well, to me, bad marketing is and if you look at 99% of companies, or let’s just call it 90, 95% of companies, they don’t even have a content strategy.

00:01:37:08 – 00:02:08:07

Alex

So if I talk to a company and I’m like, lay out your content strategy for me, one, two, three, four or five, and how that’s how you’re executing and how that’s bringing in the business results, building the brand. Most companies don’t have an answer. They’ll tell you things like, you know, while we’re doing some LinkedIn posting, you know, we’ve got a couple of videos up on the website, but there’s no like, hey, every single week we’ve got a plan and we are executing it and we know exactly what we need to do next and we know exactly what to look for in terms of KPIs, results, you know, how we’re going to measure it, that

00:02:08:07 – 00:02:25:12

Alex

kind of stuff. Most companies don’t even have that. But I’ll tell you, the biggest problem with marketing, especially with the B2B companies, is that they don’t understand their customer all that well, right? So when I sit down on a call, discovery call and I ask the company like, Hey, walk me through your customer buyer journey, how do your customers buy?

00:02:25:14 – 00:02:43:23

Alex

What decision criteria do they use? Do they filter that through? What are some of the common questions that they have? How do they get to you to a meeting in the first place? What are some of the different channels they would come from? What do they look for on your website? You know, what type of content are they researching on places like YouTube and Google and TikTok and, you know, LinkedIn?

00:02:44:00 – 00:03:05:23

Alex

And a lot of people don’t understand that. So it’s like, how can you put together a content marketing strategy when you don’t understand what your what your customers want in terms of the content or where they’re going to even consumer in the first place? So that’s probably the biggest miss, right? There is a lack of a real content strategy and then a lack of really understanding your core customer.

00:03:05:23 – 00:03:22:16

Alex

So it’s like you’re listening to us right now. A good exercise would be to go to your talk to three groups of people, number one, talk to on discovery calls and your prospects. Get some information around, Hey, how’d you get here today? You know, maybe they’re filling out a form when they book a call. How did you first discover us?

00:03:22:18 – 00:03:35:01

Alex

What made you, you know, book a call with us versus some of the other options? Or did you go the other options? Then you were the second groups you want to talk to or a recent customers, right? They just signed up. Go back and go back and ask them, Hey, what made you sign up with us versus the other options?

00:03:35:03 – 00:03:55:17

Alex

What type of information or research did you do before signing up with us? What was the driving or aha moment? You know, The Factor, whatever it might be that made you say, I got to work with this company? And then the last group would be go talk to current customers that have been with you for a while. Maybe some are good, maybe some are not so good, and pull that information as to, hey, why are you guys still what this what what do you really like about working with us?

00:03:55:17 – 00:04:14:09

Alex

Why is our service unique? What are some things you don’t really like or you wish we did differently? You just going to get a ton of great content ideas from if you go straight to the source. Yeah. Right. Right. And do you find this to be true? Staying true with even with the largest companies and bigger companies. I and they still don’t have a good, you know, system in place.

00:04:14:11 – 00:04:31:21

Chad

The problem with large companies when it comes to marketing is they’re too slow to adapt new things that are happening in the marketplace. As you probably know, they’re scared to take a chance or they’re fearful to take a risk or get outside of their comfort zone of what from what they’ve been doing the past ten years, right out of the box.

00:04:31:21 – 00:04:51:20

Alex

They’re not thinking out of the box. They’re not unleashing their creativity because it’s got to go through 20 different approvals. And then they’re worried about, well, if we say this or someone says something wrong, is that going to create a lawsuit opportunity or is that going to put us at a risk? So what happens is, yeah, right. Yeah, they just they just keep doing the same thing over and over and expecting different results and it doesn’t work.

00:04:51:20 – 00:05:19:11

Alex

The content game has changed. Yeah. No doubt. Yeah. Do you think that when you have these conversations, because that’s not easy to go talk to your customers, How what kind of reception do you have on that? I mean, because, you know, when we think about like marketing, it’s always the final output that most people gravity gravitate to, but there’s a lot to it prior to getting sent, you know, deploying that, that the assets.

00:05:19:13 – 00:05:36:03

Paul

So when you when you’re talking to people and you say go talk to your customers, what what’s their response like? Yeah, I mean most people are scared to talk to their customers and get good insights for marketing because they’re worried that the customer’s going to point out something they’re doing wrong or they’re worried that they don’t want the truth.

00:05:36:03 – 00:05:53:13

Alex

They’re scared of the truth. You can’t handle the truth. You know, it’s it’s it’s that kind of thing, right? It hey, look, let’s let’s, let’s, let’s be honest here, right? I feel that way sometimes, too. You guys probably do too, right? So it’s. Yeah, it’s humans, right? It’s. It’s almost like, hey, things are going well with the customers.

00:05:53:13 – 00:06:14:18

Alex

They’re repeating every month. They’re, you know, payments are on time. Let’s not ruffle feathers too much. Let’s just keep doing the work. But the reality is, is that the more you communicate, you’ll identify things that, Wow, I didn’t realize Like I was talking to a customer the other day. We actually are. We’ve become friends and I was out there, I was at a barbecue with them and I mentioned I was talking about the LinkedIn content and what we’re helping them with and stuff and the videos and whatnot.

00:06:14:18 – 00:06:32:08

Alex

And he said, you know, we, we just want a customer because of the content. Someone reached out to me in my audience and said, Hey, I’ve been seeing your content, I’d love to talk with you. And they just booked a decent sized deal from it. And I’m thinking, I’m so glad I asked that. I’m so glad I dove deep on this at the barbecue, even like once we got past all the personal stuff, because I never would have known that.

00:06:32:08 – 00:06:48:06

Alex

So you got you can’t expect your customers to tell you all this information. And on the flip side, what would you rather have happen? Would you rather go to your customer and learn about the opportunities that you have or maybe the misses that you have right now, the mistakes maybe that you’re making, or would you rather not know about it?

00:06:48:06 – 00:07:07:23

Alex

And they’ll have the conversations without you and then they’ll just quit and then they’ll just cancel services and they’ll be talking to some other company. So it’s like you either happened, you either addressed it on the front end and you get great insights, which creates better content for you. And you keep customers longer, you keep them happy or you don’t and you don’t have content and then you end up losing customers on the back end.

00:07:08:00 – 00:07:38:22

Paul

Yeah, and I’ll tell you a quick story of asking just asking that type of question what what challenges facing I we had a client that we did ask the question you know we grew up pair and ask question. We learned that one of the biggest obstacles of their business was permitting as a as a commercial contractor. And because of permitting, they were not going in as much as they wanted to in their marketing efforts because it’s such a huge thing.

00:07:38:22 – 00:08:01:11

Paul

But we knew somebody on the city council, so we’re getting that resolved. But just by asking that question, we were asking it from a, Hey, we’re helping you with your marketing perspective. But they told us what their big obstacle was and we just happened to know somebody. And it’s amazing what just asking that question can uncover and it’s going to unlock tons of opportunity for us, but tons more opportunity for them as well.

00:08:01:14 – 00:08:20:18

Chad

That’s right. Yeah, that’s right. Nobody wants to talk about the pink elephant in the room for some. That’s right. It’s weird, you know? Well, it’s just it’s the best thing you can do. It is it’s just easier. It’s easier to just keep moving forward and to not look at something that maybe is a little bit broken or off is easier just to say, hey, let’s just keep going.

00:08:20:18 – 00:08:42:23

Alex

Let’s just not look at it as not addressing. Yeah, keep your head down. Now, your content. I’ve got really been enjoying your content. So you’ve been at this three and a half years. How did you get here? Well, actually, I started creating videos on YouTube back in 20 1516, and it was a short stint. I created maybe 12 videos.

00:08:42:23 – 00:09:04:16

Alex

I had no strategy. I didn’t have a lot of confidence. I was scared to be myself on camera. I made a few YouTube videos. I was in corporate at the time. My work kind of colleagues found out about it and made mention of it. At this big meeting. I was like trying to cover my face and like I there was like this announcement there, like Alex is creating YouTube videos and I’m thinking, Oh God, you know, it’s so weird about that, though.

00:09:04:16 – 00:09:21:23

Alex

My confidence level has risen so much since then, where now if someone said, Hey, Alex is creating YouTube videos, I’d be like, You’re damn right I am, and you better subscribe to the channel because they’re valuable. Yet like, you’re going to get good, you’re going to get a ton of value from it. So yeah, you, you, you, you, you subscribe right now.

00:09:22:05 – 00:09:40:10

Alex

So that’s the difference. And I’ll tell you, the thing that changed is that I realized, like when I first started creating those videos on YouTube, I ended up quitting a couple of months later because like I would send them out to potential customers and they were value based videos. I’m sure they weren’t very good, but they were value based company trying to help my customers at the time solve their problems and create solutions for them.

00:09:40:12 – 00:09:54:15

Alex

And I remember getting a couple of I’d send them out via email to prospects. I was trying to land the current customers, whatever, and I remember getting a couple of emails back from people being like, Hey, please take me off your email list. I’m like, There is no email list, but I will never send these to you again.

00:09:54:15 – 00:10:10:14

Alex

Okay, so you’re good. But I got, I got I was like, I don’t even know what an email is. Is this. I was a B2B sales rep. I’m like, I’m going to send you a link and an email. But I got discouraged. I got razzed a little bit for at work because of it. And I just my purpose at that time wasn’t big enough.

00:10:10:15 – 00:10:29:10

Alex

My mission wasn’t big enough to where I said, I don’t give a shit what anyone thinks about this. I’m doing this, I’m staying focus and I’m stay the path. And I think later on 2019, back to your question is how I kind of ended up here today. 2019. I decided finally I’m going to get serious with this and I want to build this life.

00:10:29:10 – 00:10:44:00

Alex

I want to be an entrepreneur. I want to start my own company. I’m not going to do this by being a chickenshit. Am I going to do this by, you know, hiding behind the curtains and being scared to put myself out there? And my purpose just became so big and the mission was so strong that I thought, you know, I don’t care what everyone else thinks, I don’t care.

00:10:44:03 – 00:11:00:20

Alex

I’m doing my thing and I’m putting in a couple of years worth of work and I’m going to see where it takes me. And I started on LinkedIn creating video content, and it wasn’t easier. They weren’t good in the beginning. It took me a while to get things going, but eventually I got things going and then I was able to quit my corporate job, do this full time in July 2020.

00:11:00:22 – 00:11:19:03

Alex

And we’ve been growing ever since. Yeah, And you feel like a new man, right? I feel like I’m more myself. I understand who I am at my core more than I ever had before. And my confidence is high because of that. Because I. I know who I am and why I am that way and my values and I know where I’m going in life.

00:11:19:03 – 00:11:41:11

Alex

I don’t have all the answers, don’t get me wrong. Sure. But I think confidence and self esteem comes from knowing who you are and going out there and living it actually, and being comfortable with who you are, being exactly who you are. And I’ll tell you what, it’s almost it’s less about you being comfortable with who you are, and it’s more you you not caring so much about what other people think of your rights.

00:11:41:11 – 00:11:56:12

Alex

Like in our own space, by ourselves, in our house, we’re cool with being ourselves, but then we get out in public and we start making a video, and all of a sudden now I’m in the park and people are walking by and I’m thinking, I’m like, nervous to make this video. I don’t want to be myself. I’m going to be shy.

00:11:56:12 – 00:12:14:13

Alex

I’m a fix the tripod, you know? Like, why is that right? Like, why are we letting outside influences dictate, you know, how we show up every single day? And I think once you can kind of get past that mental hurdle, you really become unstoppable. Right? And they’re not thinking about us really. Those people passing in the park, they’re thinking, I got to go get milk.

00:12:14:13 – 00:12:32:07

Paul

My wife told me, Yes, yeah, that’s the thing. Then they have nothing to do with your life. And in fact, I would even I would even argue that if they are thinking about you, they’re probably thinking something along the lines of that person’s courageous. I wish I could film in public like that. Like they’re going for it. They’re putting themselves out there, right?

00:12:32:08 – 00:12:47:03

Alex

It’s a lot of waiting. It’s motivating. Right. But what do we think? We we just have this story, this narrative that we tell ourselves that, oh, they’re probably judging us. They’re probably wondering what the hell we’re doing, who we are. Like, they probably can hear me stutter through my, you know, my video. And it’s just not the case.

00:12:47:03 – 00:13:11:12

Alex

People are living their lives, are doing their thing. And so you got to yours. Yeah, absolutely. Brene Brown talks about that. And if you’ve ever read any of her stuff. But the stories we tell ourselves and it’s the stories we tell ourselves are almost never right, ever. No doubt that goes around in your head and it’s bullshit. But I think that it’s the same thing when it comes to businesses that need to.

00:13:11:13 – 00:13:38:15

Paul

It’s not even be bold. It’s just don’t suck. Don’t shy away from just taking a stand. And a lot of, in my opinion, good content is just claiming a point of view and being bold enough to me to commit to that. Well, what’s interesting is, is a great point is if you look at the top 50 people that are crushing it with their personal brand right now, none of them are vanilla, none of them are bland.

00:13:38:15 – 00:13:59:09

Alex

None of them have you know, I’m just operating in a sea of sameness and I’m just like everyone else. Right. Why? They all they all have a strong opinion, a strong a unique perspective. They have something that where they’re leveraging their personality and maybe their it’s their energy, maybe it’s their quirkiness, their humor, whatever it is they’re bringing that to the forefront in their content.

00:13:59:13 – 00:14:15:07

Alex

Yet when people go and they’ll share those people’s videos, I’m like, Oh, did you see the video about Gary or Grant Cardone or this or that? And then when you’re talking to them about building their own content strategy, all the people that they follow do that. And then when people are companies are building out their own content strategy, they just for some reason don’t think it applies.

00:14:15:12 – 00:14:32:15

Alex

It’s like, let’s share this corporate article or the Forbes article, or let’s post about how our company, you know, hired a new person and we’re going to be at this conference next week. Who the hell care? Nobody gets like no one cares. That’s it. Nobody cares. Right now. It’s eight weeks on the site. There is bad marketing, is it?

00:14:32:17 – 00:14:50:14

Alex

That’s bad marketing. And take something. It just takes pull something on that. Pull something that’s going on in your in your industry right now and think about how you think about it maybe a little differently. Share your unique thoughts and perspective on it. Provide some value for the audience where they can go. Wow, that was interesting. I’ve never heard that before.

00:14:50:14 – 00:15:06:16

Alex

That’s that’s making me think a little bit differently about that. Or, you know, let’s go try that tomorrow. Like, that was a good actionable takeaway, right? That’s the kind of stuff that your customers are craving yet everyone wants to put out like, ooh, let’s not ruffle feathers. Let’s just be very, very safe here. And safe doesn’t sell it doesn’t work.

00:15:06:18 – 00:15:30:19

Paul

And no, not at all. And it just becomes that drowning. See, and I’ve mentioned this before, but Roy Williams is an author. This great author, Fooling Broke His Heart is in one of his chapters of his book. And you know, when he just blend, he looked like everything else. Their brains, you’re saying? Yep, I’ve seen it. Been there, done that.

00:15:30:21 – 00:15:59:12

Paul

Don’t you pay attention to you. It’s just you’re going right, you know? Right. No distinction whatsoever. And it’s really not that hard. We all started there. Well, you know, because companies are not these abstract things are made up of humans. Somebody started that company and somebody had some impetus where they said this needs to be done differently. But the moment that most people get on that path and they say, oh, I don’t want it, I don’t want it, you know, put that out there.

00:15:59:12 – 00:16:14:20

Paul

That might be too strong. Yeah, got to do it, right? Yeah. And the kids, you got to think about if you’re wondering like if what if the content you’re putting out is going to ruffle feathers and you’re worried about it disrupting too much, like you’re worried it’s too heavy, you got to go back to your values. And while you’re creating content in the first place.

00:16:14:22 – 00:16:32:18

Alex

And so if I’m putting something out there, I’m like, Man, this is like really bold and disruptive and this could piss some people off or or repel some people might be a great thing because I want to repel certain people and I want to attract people with my marketing. And they weren’t your customer anyway. Exactly. But if I’m wondering, did not in my crossing a line, I go back to my values and who I am as a person.

00:16:32:18 – 00:16:47:23

Alex

And my foundation, I think, is this is this content going to help people? Is going to impact people in a positive way? Maybe a ruffle some feathers, but will it change people’s perspectives? Will it help them move forward? And if the answer is yes, then I’m going to go ahead and do it. Yeah. Yeah. I love the you put out.

00:16:48:04 – 00:17:11:23

Alex

Was it two weeks ago, Three weeks ago, your CEO. Yeah. Well done. I got to go with that one. Well, even on that post I got a comment where people are like, Hey man, your target customer is a CEO, and then you’re putting out videos about how a CEO is kind of like clueless about marketing and how they’re making all this, all these mistakes and their egos getting the best of them, and it’s dragging the company down.

00:17:11:23 – 00:17:30:18

Alex

And I’m thinking he’s like, Aren’t you worried about, you know, turning off the CEOs? I’m thinking, no, because the people I’m trying to attract, they see that CEO and they go, I don’t want to be that person right, Right. Yeah. Pointing out the pink elephant. Right. Exactly. And it’s just the truth. It’s the truth, right? Oh, man. Yeah.

00:17:30:18 – 00:17:48:20

Paul

So how many of those types of messages you get when you put out, you know, with you being bold and and share your point of view? I think the number one reason I’ve been able to grow my brand on LinkedIn was because I put out edutainment content and I was not scared to fail or make a, you know, stupid video or fall flat on my face.

00:17:48:20 – 00:18:07:10

Alex

And I did many times. But I learned and I adjusted and I became a better creator because of it. But in the beginning, I of course, I got a lot of comments like people I’d put out, you know, a humorous video or something that had a good message behind it that I would consider edutainment and I’d have people comment like, This is blasphemy.

00:18:07:10 – 00:18:25:14

Alex

This doesn’t belong on LinkedIn and this is a fictional platform and you know, I think it’s changed over the last few years. But in 2019, early 2020 and 2020, it was kind of a different platform to a certain degree. But I think that me being bold that was me being bold, that was maybe in me. It wasn’t me trying to be someone else.

00:18:25:14 – 00:18:38:10

Alex

I if you hang around with me, I like to have fun. I like to I’m quirky. I like to I have a sense of humor. I get passionate and fired up about stuff. So I was like, done hiding that from the world. I was like, I’m not going to hide this anymore. Like, I’m going to bring this to my content.

00:18:38:10 – 00:18:59:21

Alex

And as soon as I started doing that, my content started to take off. And so that’s why I encourage other people like you got to be trying to bring that out. Don’t try to put something in that wasn’t already in there. That’s a mistake because that’s being disingenuous and that’s not being authentic. But take the things that already are you and bring them out in your content because people will feel that and connect with that a lot more.

00:18:59:23 – 00:19:18:16

Paul

Absolutely. 100%. Yes. And you’ve got to be willing to fail. You have to be willing to fall right on your face like many, many times and be able to say, I will keep getting back up and learning and getting better no matter what. Right. And I think that really is one thing that causes people to pull back and like, Oh, it’s not going to be great.

00:19:18:18 – 00:19:40:12

Paul

You got to ship it. Is there anybody who has ever shipped something perfect the first time they’ve done it? No, not not, not even in an aside from marketing, just in anything sports acting like what do you you know, if I was teaching you how to play golf, which I’m not a good golfer, but if I was trying to teach somebody how to play golf for the very first time, what am I going to expect them to be out there and be like Tiger Woods?

00:19:40:12 – 00:19:55:16

Alex

It’s like, no way. It’s going to take you. There’s a curves. Yeah, yeah. There’s a curve here and there, and there’s always, of course, natural ability where there may be certain things that somebody is better at naturally than you are and vice versa. But everyone has that curve where they got to put in the work and the time.

00:19:55:16 – 00:20:14:14

Alex

And if you look at the elite athletes like think about the MJ’s, the Kobe Bryant’s, the LeBron’s, the Michael Phelps, all these people, what you’ll notice a very common trend with all of them and they’re all obsessively have really strong work ethics and they’re obsessed with their craft like they spend more time in the gym, though the first ones, they’re they’re the last ones to leave.

00:20:14:16 – 00:20:29:06

Alex

So, yeah, maybe they had some talent to begin with, but it was what they did to develop that talent over the course of years. And it’s the same thing in marketing. Like, yeah, everyone has their strong suits and their weak points, their strengths, but what are you doing to develop and develop the skills over a period of time?

00:20:29:06 – 00:20:47:08

Alex

In most companies, they’re not training their people how to create content. They’re not developing people around that stuff. Right? So there’s there’s resources everywhere, but you got to start training or, you know, start developing yourself. Yeah. And it’s so important because if you don’t just get started, if you don’t put things out there and take a risk, you know, people aren’t thinking about you.

00:20:47:08 – 00:21:14:18

Paul

I saw something the other day. It’s like in my twenties. I was worried about what people were thinking in my forties. I didn’t care what they were thinking. In my sixties, I realized they weren’t thinking about me at all, but just getting started. Because really effective marketing, you have to build that relationship. So if you’re only talking to people transactional and saying, Hey, I want you to buy something from me, you’re you’re really in a sea of blandness.

00:21:14:18 – 00:21:35:02

Paul

But if you take the time to put things out there so they can see your personality, your character, I mean, that’s what we, you know, largely call the race, right? But you have to consistently do that so that there’s a relationship there. All things considered, we want to do business with people we know well. The only the only way they’re going to know you is if you put stuff out there right?

00:21:35:02 – 00:21:50:18

Alex

Right. And the reality is nobody logs on to social media to consume ads and to be sold. No, no. And just think about how you how you consume Gonzo, Right. You’re not logging on to Instagram or LinkedIn to be like, I can’t wait to see the ads that are here today. I know they’re going to be good ones, you know, like, nobody’s doing that.

00:21:50:20 – 00:22:10:02

Alex

They’re there. Why are they logging on? Like they’re trying to see how their own content’s doing. They’re trying to be entertained and they’re trying to be educated. Maybe they’re researching something, they want something out of it. And so that’s at the core of every content marketing strategy is what are you giving to the audience, to the customer? Give, give, give, give, give, and you shall receive that.

00:22:10:02 – 00:22:24:15

Alex

That’s the basis of it. Too many people just want to. All right, here’s give but don’t want to receive receive, receive, say or from day one. They just want to receive. Everything is like, here’s our product or service. It’s like, do no one cares. You got to earn this business, right? You got to earn the trust. And then the relationship that you have to build.

00:22:24:15 – 00:22:43:19

Alex

So yeah, yeah, that’s the value has got to be a the cornerstone of it all. Absolutely. Well, that’s good, man. Well, we really appreciate you chatting with us. And so tell us how people can get in touch with you, because I dig the hell out of what you’re doing. Yeah. I appreciate you guys having me on the best way and get in touch with me.

00:22:43:19 – 00:23:03:13

Alex

I mean, there’s a couple of things. One, you can go to LinkedIn. I’m on there pretty much every single day post and content. So it’s Alex B Sheridan And then a couple of other things. One, if you go to our website impaxs dot com I am as a mary and Paul, a X S’s and Sam and you go to the top, right there’s what I call a content library.

00:23:03:15 – 00:23:20:12

Alex

In that content library we’re adding new videos and blogs every single week. So if you’re curious about what video equipment to use, how to build a content strategy, you know how to dominate LinkedIn and how to master a short form video, whatever you’re looking for, it’s all in that content library and it’s almost like a paid course, but it’s free.

00:23:20:14 – 00:23:37:05

Alex

So if you’re listening right now and I’m encouraging, we’re helping our clients build out this same thing too, because I really think all companies should be building out a content library for a ton of different reasons. You can repurpose content, it’s SEO, all that stuff, but that’s a that’s a good place to go to the YouTube channels. There’s a lot of the same videos and up there as well.

00:23:37:06 – 00:23:58:16

Chad

Ask one more question before we let you go. Yeah, if you had to give someone one piece of advice from your corner of marketing on how to be successful, just one. Would it be authenticity? What would it be? Obsessively focused on your core customer, Obsessively focus on your audience. Get get ultra curious into more than anyone else does in the entire market.

00:23:58:19 – 00:24:17:11

Alex

Know your customer better than anyone else does. And then think about how can I blow their mind with the type of content and value that I put out? Some of the best messages that I get all the time. And you’ve only got one the other day where someone was like your YouTube videos and your LinkedIn content and all over the place, but they’ll say, You put out so much value for free.

00:24:17:11 – 00:24:32:02

Alex

It’s ridiculous. Like you should be charging for this. And I’m like, That’s it. That’s the exact strategy. When you’re putting out the type of content where people go, do this is so good, you should be charging money for it. You know, you’re being you know, you’re on the right track and guess who they’re going to win. Think about this.

00:24:32:02 – 00:24:49:12

Alex

Who are they going to come to when they’re ready to purchase, when they’re ready to partner with a company? When you’ve provided so much value, they actually feel like they owe you something at this point. Right? That’s like that’s the that’s the level of high level of trust and credibility that you that you have the opportunity to build on with your content that most companies won’t do because they’re playing the surface game.

00:24:49:17 – 00:25:05:03

Alex

How do we show a little bit of value and then get them to sign up for this so we can, you know, funnel them and then we get some emails and phone calls and it’s like, I’m not crazy and I’m not playing that game. I’m just trying to give a ton of value to people and really impact people knowing that it’s going to come back to me because that’s just how it works.

00:25:05:06 – 00:25:26:18

Chad

God, I love it. I love it. That’s perfect, man. Well, guys, let’s do this again soon. Thank you. Sure, man. Yeah, I appreciate you guys take.