Lurking Brand Killers

Lurking Brand Killers

There are some lurking brand killers out there all business owners need to be aware of. Overlooking simple actions to take in your branding and marketing can hurt you and your business in a major way. Aligning the promises you make in your advertising and marketing...
5 Ways to Market to the Hispanic Community more effectively.

5 Ways to Market to the Hispanic Community more effectively.

Lots of businesses want to market to the Hispanic community. Lots of businesses are doing it wrong. Sergio Terreros joined Chad and Paul on this episode of Bad Marketing Sucks to share 5 ways businesses can be more effective in their marketing. Sergio on Linkedin...
Brand Branding and Marketing … not the same thing.

Brand Branding and Marketing … not the same thing.

Lots of people and businesses like to think that a brand, branding, and marketing are all the same thing. They are not. In this episode Chad and Paul talk about the differences in the three and the relationships they have with one another. It doesn’t take a ton...
Champagne Taste on a Beer Budget

Champagne Taste on a Beer Budget

David Porter knows all too well about businesses looking for marketing help who have champagne taste on a beer budget. It doesn’t really go well. David’s Linkedin Podcast: Play in new window | Download Click on the Transcript to see full Transcription:...

Stand Out Or Fail

Businesses that fail to differentiate become white noise. A terrible place to be in. Businesses that stand out and earn their way into the loyalty of their customers thrive and become the brands people put in books as examples. Don’t be white noise. If you...